We have been a strategic partner of P&G since 2007.
In all these years we have worked with all its brands from Prestige (Fragrances: Hugo Boss, Lacoste, Escada, Rochas, DG…) to Fabric & Homecare, Femcare, Personal care and Pharma.
It is difficult to summarize the trajectory of so many years, but we can say that we are and have been one of its trusted Partners in its operations in Southern Europe in digital, social media and direct to consumer.
We provide differentiation by increasing the ROI of your Sampling, transforming your traditional campaigns of distribution of samples and product testing into 360 direct to consumer strategies with which we add to the distribution objectives KPI's of digital awareness, capture of qualified leads, generation of UGC ( User Generated Content), Improvement of Rates and Reviews in e-commerce.
Gillette wanted to reach 200,000 young people per country between the ages of 17 and 19 with its product for sampling.
Through the concept "Gillette Young Promises" we created a campaign with 2,700 sports clubs in each country / year (ES / IT) positioning Gillette as the "Love Brand" of the new generation of athletes.
We also multiply the KPI´s by adding:
Endorsement through trainers, 65,000 qualified leads, 2 million visits to the campaign site, 240,000 participates, generation of UGC and multitude of appearances in the press.
As an agency we feel the commitment to be pro-active constantly looking for new opportunities for our clients.
From this spirit some of the hundreds of executions are born, such as the Comarketing between Wayook.es and Homecare brands, collaborations between Dodot and H&M or the campaign that united Gillette with the best Barber shops in Spain and Portugal and the Marco Aldany chain.
These collaborations go beyond brand awareness, they generate real sales and business expansion.
We currently work with all P&G brands in Spain and Portugal in Social Media.
In most of them, we carry out Community management and also develop the content strategy and its execution.
An important ingredient of our work in social media is innovation. We mix content and activities related to engagement with the correct articulation of Influencers, Mico and nano influencers and we season it with special formats such as Filters, interactive 360 images, etc.