Hi Media and Opel hired us to develop a competitive advantage focused on achieving “Test Drive” as s measurable driver of sales.
We identified an opportunity in Mobile advertising, and we proposed to innovate and go beyond the formats used so far (Preroll).
We were the first agency to develop Advergaming formats, and content, drastically improving conversion rates. awareness and consideration.
We not only managed to widely differentiate them from the competition by exponentially increasing engagement ratios and pushing Test Drive. We also managed to improve the CTR by taking it from 5-6% to 9%