Works
We take advantage of the learnings from the "mother" brands we develop communication, internal training and performance campaigns for O2 brand in England.
In our day to day we design and program web pages and product landing pages for performance campaigns that we optimize monthly in coordination with the CRO.
We constantly renew the brand image by working on self-optimizing digital pieces that manage to test different graphics and copies. Weekly we do a creative review to improve CTR, which also helps us evolve the brand image and engage the different targets.
The DTC communication strategy includes offline formats such as physical store leaflets and postal mail and the development of email-marketing campaigns adapted to the different targets.
In the case of digital pieces, we work on pieces optimization based on specific targets.
Audiovisual pieces are a guarantee of success in paid campaigns but also in e-learning and customer education.
The correct use of storytelling, duration, animation and the generation of playlists is a fundamental factor for success.
